Ironhack’s Prework: Citymapper_Challenge1
Citymapper is a transit app that is available in several cities allowing users to get routes between 2 points and different options of transport with prices. Unfortunately it isn’t available in my hometown so when I interviewed qualified users for my Ironhack Challenge, I chose users living in cities where apps like Citymapper and UrbanGo were available.
Users love transit apps — specially the older ones who survived before this existed. The problem all of them encountered is that they all have to use at least 2 apps before getting the tickets, and even in that case they have to buy it in a station.
To start with, they use Citymapper or a similar one and then they doublecheck this information in the official transport app or website of the city they are. When asked why they didn’t check the official site in the first time— specially if it’s the one they really trust, they said it was because it wasn’t user friendly and difficult to go through.
So, the problem as a UX/UI student was clear: helping users to have a better travel experience, allowing some assumptions to simplify the process such as the security and other issues were not a thing and all the data regarding credit cards was already in and no registration was needed.
When it came to planning of the interview, it was better to have all the questions written and go through while talking and taking notes of what the users told me. After some thought, the best way to go through this was with a low fidelity prototype. The incredible thing is that it wasn’t one prototype but just trying to achieve this it led for at least 20 copies where I made some changes before achieving the one I will show you.
The learnings of this process were that it’s UX/UI can definitely make the change and it’s a pivot point for the quality of your app. When prototyping with low fidelity you see everything much more clear because you don’t have all the distractions around. It’s definitely an intriguing path to continue exploring…